Values and standards
As I was writing this, I involuntarily thought of the school subject "Values and Standards". When I think about it, it fits the topic quite well, because values are defined as general objectives, while standards are set out in binding legal regulations. We have enough of the latter in pharmaceutical logistics and healthcare. But this legislative framework also determines our business activities to a large extent. This is a good transition to our vision and the mission of our company. I don't want to repeat the famous quote attributed to former Chancellor Helmut Schmidt, you know it and I don't need to emphasize that I don't agree with his assessment. Having a vision is synonymous with setting a goal, not a short-term goal, but a long-term goal. In developing these statements, we also looked beyond the horizon and took a close look at the big tech companies. What vision do the global players follow? Is this a benchmark for us?
Vision
In our considerations, we have focused on the topic of health, because "health is the basis for a happy and fulfilled life", as we have formulated it. We see our responsibility in the reliable supply of medicines and healthcare products to patients - safely and promptly. Our goal is to be the market leader in pharmaceutical logistics - nationally and internationally with know-how and continuous further development of all business areas. From this we derive: "We make the world healthier and happier!"
Mission
How can we realize this scenario? We gain the drive and motivation for this from our mission, which does not describe a visionary project, but rather its implementation, the path to the goal. It characterizes our corporate purpose, including the values we have defined. We promote a positive working atmosphere and can thus support a high level of identification among all employees.
Let me try to sum it up in one sentence: we live our values, follow our mission and can achieve great things in the future.
I have outlined our principles and ideas in this blog post, but of course our guidelines have not been set "from above". Our employees were involved in all processes and were able to contribute criticism, approval or specific change requests, because that is precisely part of our corporate philosophy. And I can tell you that the comments were very varied and very constructive.
That is why I am particularly interested in how this topic is communicated in your company. What values have you defined, what is your mission and vision?
I look forward to your feedback! Please write to me!